An illuminating article from our friends at The Daily Beast about Kent “Battle” Martin, the (recently retired) federal employee responsible for approving every single beer bottle label in the US. Tasked with insuring all labels meet strict, but sometimes vague standards to insure they are accurate and aren’t misleading to consumers, “Battle” has thwarted many a label designer.
However, “Battle” earned the respect of many brewers by being considered one of the hardest working, efficient, and thorough federal employees they’d ever encountered.
Read all about this amazingly influential individual here:
http://www.thedailybeast.com/articles/2014/08/12/meet-the-beer-bottle-dictator.html